CREATIVE Professional
"My favorite part of working with John Crane is that he listens. Really listens. He's also calm in what is always a hectic environment. Both of these are excellent traits for someone supporting a marketing department" says Denise Graham, Marketing Director, Kaiser Permanente.
Below is an overview of John's professional career dedicated to the partnership between creativity and commerce.
Kaiser Permanente 2013 Annual Report
Kaiser Permanente, Director of Creative & Production Services
Besides overseeing creative development, John led a creative and production team of 80, managed a $10M operating budget and supported nearly 1,000 marketing partners. John also oversaw the brand strategy team, 70 creative and printing vendor relationships and creative execution in six regions across the country.
Preferred Hotels Loyalty Poster
Ingram Brand Manifesto
Enthusiast Ad-Bonneville Prius
Palmilla Properties Ad
Preferred Hotel Group, Director of Creative Services
At Preferred Hotels, John led the creative team in support of several hotel brands. And with 800 hotels and 32 regional offices across multiple time zones, this was a 24/7 effort. From Executive offices in southern California, John also integrated the Chicago-based corporate headquarters and directed external agencies located on five continents.
Ingram Micro, Director of Creative Services
John led creative operations for this Fortune 500 company with a creative and production team of 20. He was also a Group Director to 60. John led integration efforts between the creative team and the marketing, content, media and account teams in addition to chairing a major rebrand for the company. Project work was for technology clients CISCO, HP, Lenovo, Apple and Google.
Saatchi & Saatchi Worldwide, Program Manager
Interactive marketing was a relatively new strategy when John joined advertising giant Saatchi & Saatchi. The Los Angeles office was dedicated to longtime client Toyota Motor Sales where John lead an innovative initiative. "Building an online community to increase referral sales from an enthusiast target audience was cutting edge and exciting" says John. He went on to manage resources with the brochure team after enthusiast-related content was integrated into the general consumer marketing strategy.
Graphic Services, Creative Business Owner
John describes his early agency days as "a high wire act" where he learned to wear many hats. Over the next 15 years, John would expand his creative and business skills in service of many different industries. Clients included Taco Bell, Pepsico, Carl's Jr., ITT Industries Cannon, Hotel Palmilla, Saatchi & Saatchi, Tenet HeathSystems, Cabo del Sol, Auberge Resorts and Eric Clapton.
John Crane is a special talent. Not simply because of his creative ability, leadership skills or even his operational excellence. John sparkles because of the quality partnerships he develops.